GODIGITAL
what it is
Brand art concepts for a tech company that provides cloud solutions and digital strategies for both private and public sector clients.
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All work displayed here was created as part of my role at Highwater Agency. All rights to the work remain with Highwater Agency.
challenge
I decided to focus on creating a distinctive brand voice that highlights technological innovation and expertise in the field. My approach was to emphasize the qualities of a trustworthy and dependable partner who can navigate you through the ever-evolving landscape of technology with confidence.
process
Brief
Brainstorm
Research
Design
Presentation
CONCEPT 1
I found the client's innovative approach to technology and their dedication to staying ahead of the curve impressive. This concept revolves around the idea of the curve and how the brand stays ahead using a futuristic visual language.
CONCEPT 2
The client values the use of data to streamline the digital experience. This inspired the incorporation of real data and the integration of the digital cursor elements from the logo into the design, creating a cohesive look and feel.
CONCEPT 3
This option is inspired by the client's solid foundation and reflects the concept of providing "crystal clear solutions". The visualization is achieved through the depiction of crystals that grow into dynamic multifaceted structures, which symbolize the potential benefits that GoDigital can bring to your company.
