WOMEN IN BEHAVIORAL HEALTH
what it is
Rebrand pitch project with four developed rebrand and logo concepts for a women owned company.
All work displayed here was created as part of my role at Highwater Agency. All rights to the work remain with Highwater Agency.
challenge
Developing a fresh and empowering visual identity to reflect the organization's mission of promoting feminism, inclusivity, and support for women in administrative roles within the behavioral health system.
process
Brief
Brainstorm
Research
Design
Presentation
CONCEPT 1
This logo and rebrand concept blends professional strength with the elegance and fluidity of women in the work place. This is meant to evoke a feeling of unity, empowerment, and progress, while maintaining a polished aesthetic.
![Women In Behavioral Health_Logo Options [Recovered]-06.jpg](https://static.wixstatic.com/media/270931_b8106a8fa96f4cf08f8e85a1dda95a84~mv2.jpg/v1/fill/w_1075,h_605,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Women%20In%20Behavioral%20Health_Logo%20Options%20%5BRecovered%5D-06.jpg)
CONCEPT 2
This concept reflects the client's values of safety and approachability. Using a pastel color palette and rounded font and logo design creates a feeling of warmth and friendliness that represents these values while bringing a feminine touch.
CONCEPT 3
This concept is inspired by the client's professional and confident essence. It is clean and refined in order to create a sense of stability, consistency, and strength.
CONCEPT 4
This concept exudes whimsy and femininity while maintaining professionalism with a neutral color palette. This look is filled with a warm to foster inspiring spaces for women to share their experiences, growth, and promote open conversations around gender equity in the workplace.
